Are you looking to increase your followers and online engagement? Whether your new into blogging or are currently managing a well established blog – here you will find some helpful information on making sure you are running your blog to the best of your ability!
First you want to make sure your design elements are ON POINT. Your page is clean, clear and easy to read. You want to make sure the font is clear and at a readable size and that your page isn’t cluttered. People will judge your blog by it’s cover. Instead of spending time on making your blog crazy busy and colorful keep it clean, simple and slick…. It needs to look professional and easy to engage.
2 – Email and social media links, you want people to engage and have easy access to ask or post comments and follow you on all mediums. You want to visibly have your other social media site links posted on your page where people can easily access them and become a follower. By asking them to sign up for updates via email, not only will you build relationships this way but they will get updates on new posts right away.
3 – Formatting your posts is very important, believe it or not this can determine whether or not the viewer even stays on your blog. Good formatting helps your readers to follow your posts easily. Most people skim more than they read, you want to highlight and bold important points to make your average “skimmer’s” reading experience more enjoyable and successful. You want to use bullet points for any type of list, this makes readability easy.
4 – HEADLINES OR TITLES ARE CRITICAL! This pretty much determines the posts success, often times this will determine whether or not the reader will continue to read on or click the small “X” at the top right of their screen. Brian Clark said in How to Write Magnetic Headlines: “On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.” Great headlines need to grab attention read the article to learn how to do so, there’s some great information that you can use on your next post!
5 – Images will enhance your posts – but make sure to use copyright FREE images if they aren’t your own or get permission from the images owner. These images will grab the readers eye, set the tone of the post, break up a long post to give the eyes a break and some images may even give extra information such as graphs or screen shots.
6 – Links for SEO – Along with keywords to reach more viewers links are a powerful tool for search engine optimization. The more links you have linking back to your site, the more of an advantage you have to pop up on google. Keep in mind that links from big well established sites count more than your friends blog page on yoga.
7 – Be sure that your blog site is mobile and tablet friendly, a lot of people may come across your site while on their smartphones and you want to make sure it optimizes to whatever device they are using.
8 – VALUE your readers… be sure to value your readers, run a survey or engage in conversation with them to build relationships and receive feedback on what readers want more of.
Hopefully you guys find this information useful, if so please feel free share this post using a link!